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Tourism Whitsundays markets all aspects of the region including the Great Barrier Reef, Whitsunday Islands and Coast, accommodation, boating and sailing, fishing, touring, recreational activities, adventure, dining, shopping, weddings and honeymoons, conferencing and business events. 

Our dedicated Marketing team proactively and professionally target the following markets for visitors:

    • International visitors
    • Australian/domestic visitors
    • Business event travellers

Tourism Whitsundays provides our Business Events members with business leads and markets the Whitsundays to targeted international and national corporate organisations as a potential destination for conferences and incentive business travel. Find out more here.

 

Whitsundays Destination Tourism Strategy 2014-2020

The Destination Tourism Plan (DTP) provides the framework to guide tourism industry development in the Whitsundays and aims to achieve its vision that 'by 2020 the Whitsundays will be globally recognised as one of the world's leading tropical island and marine leisure holiday destinations.'

The DTP was prepared by Tourism and Events Queensland, Tourism Whitsundays and Whitsunday Regional Council, in consultation with local industry. It outlines 6 key themes for tourism development and 12 key strategies:

Six key themes for tourism development

  • Preserving our nature & culture
  • Offering iconic experiences
  • Targeting a balanced portfolio of markets
  • Delivering quality, great service & innovation
  • Building strong partnerships
  • Growing investment

Twelve strategic priorities

  • Leverage population growth (short breaks)
  • Refocus domestic marketing
  • Gateway to Great Barrier Reef
  • Target Chinese market
  • Major project developments
  • New products/experiences
  • Grow events – quality and quantity
  • Protect & promote natural & marine assets
  • Workforce development
  • Industry resilience
  • International flights

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