Tourism Whitsundays, Queensland Australia, Whitsundays Holidays - Tourism Whitsundays QLD - Board Structure
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Tourism Whitsundays is governed by an Executive Board, consisting of a maximum of 11 directors - 7 elected directors and up to 4 invited directors, representing Island Resorts, Accommodation, Marine, Youth and Tourism Transport sectors, Tourism & Events Queensland, Whitsunday Regional Council, Bowen Tourism & Business and selected invitees.

The current Board members are listed below:



Chairman: Allen Grundy - Explore Whitsundays 




I have lived in Airlie Beach for 17 years and been a partner in Southern Cross Sailing Adventures since 1999.  In 2008, developing the Explore Whitsundays brand as a marketing co-operative to facilitate sailing companies working together to share costs.  My major strength lies in marketing and the development of contracts and new business working with international product managers and attending major events such as the Australian Tourism Exchange.  I also have a keen interest in the management and protection of the Marine Park and see this as a priority issue for the future prosperity of our tourism community.



Deputy Chairman: Judy Porter - Shiift



Judy Porter has been a 25 yr long-time local working in the Tourism, Mining Recruitment, Training, and Coaching sectors. Judy was Caretaker CEO when Tourism Whitsundays (formerly WMDL) was deregulated; playing a key role in splitting the WMDL entity into Tourism Whitsundays and Whitsunday Economic Development. Judy’s company, Shiift, provides Leadership Development coaching, programs and workshops to local, regional, and state-wide small to medium businesses; she is passionate about empowering people to reach greater potentials. Judy has combined 15 years as a Director / Owner of the Reserve Group (employing 70-250 employees) with 4 years of Behavioural Psychology to bring a broad strength of knowledge to any position of responsibility she undertakes. Current and previous positions of responsibility include: Secretary of Whitsunday Coast Chamber of Commerce (3 yrs), Chairperson of Whitsunday Crisis & Counselling Service (2 yrs), member of Women In Business.



Secretary: Andrew Telford - Macrossan & Amiet Solicitors


Andrew Telford is the resident Whitsunday director of local law firm, Macrossan & Amiet Solicitors.  Andrew is from a cane farming family and was born and raised in Proserpine. He practised law in Proserpine for many years and has since 2000 had an office in Airlie Beach.

Andrew was admitted as a solicitor in 1991 and has had extensive experience in general practice including general litigation and criminal law. The property boom in the Whitsunday area has caused Andrew to concentrate his practice in commercial areas and in particular property and development. Andrew is married to Rachelle and he has two sons being Jack born in 2005 and Mitchell born in 2007, and one daughter Abby born in 2009.

Andrew is also a committee member of the Whitsunday Coast Chamber of Commerce, a founding director of the local Bendigo Community Bank and a trustee of the Macrossan & Amiet Charitable Foundation.



Treasurer: Trevor Rees - Whitsunday Escape


Trevor arrived by boat with a young family in 1988. Over the last 29 years he has worked in the marine tourism industry. 17 years ago he was appointed managing director and became part owner of Whitsunday Escape. That business is now one of the premier charter companies in Australia with a fleet of over 40 boats. Trevor has been actively involved with many tourism and community groups over the years, current roles include a member of the Whitsunday Local Marine Advisory Committee, President of the Whitsunday Bareboat Operators Association (WBOA) and a board member of Association of Marine Park Tourism Operators (AMPTO). Previous high profile roles include an interim board member TW and while in the capacity as Chairman of Whitsunday Marketing Development he helped negotiate the split to create the present Tourism Whitsundays. Past business highlights over the years include the winning of multiple tourism awards including the Whitsunday Hall of fame in 2015 and the Australian Tourism Award in 2014. With his own business on an even keel  he has time and energy to give something back to the Whitsundays region which has given him so much. 



Jan Claxton - Ocean Rafting


Jan Claxton has been an integral part of the Whitsunday tourism industry for 14 years as owner of tour operator, Ocean Rafting. With her husband, Peter, they have grown the operation into a successful business with five vessels carrying up to 142 guests daily to some of the Whitsundays’ best destinations. Jan is proactively involved in all aspects of the company, with a particular focus on sales and marketing.  These skills, a background in administration and finance and her passion for the region, make Jan an ideal candidate to continue her role as part of the Tourism Whitsundays Board. 



Matt Boileau - Hamilton Island Enterprises 


With 30yrs experience in the hospitality industry, the majority of which has been in regional resort management, I can bring many ideas and lessons gained from years of working and operating leisure hotels in remote locations. I have been based in the Whitsundays for the last 20yrs and now call it home, living on Hamilton Island with my wife and our two children. I have managed all hotels on the island and am currently the General Manager of the Reef View Hotel (5 years) and just recently acquired Conventions as part of my remit.  Being the two juggernauts of the island in terms of occupancy requirements, these two entities are sensitive to macro and micro economic and tourism trends and as such I work very closely with the Sales and Marketing team to fill the hotel and our conference venues 365 days per year. During my time in the Whitsundays I’ve built good relationships with many local operators and believe that I have a sound understanding of the challenges across all businesses. I’d like to be more involved in the mechanics of how we utilise our many assets and resources for the betterment of our community as well as explore what more can be achieved through our collective efforts to improve visitation to the Whitsundays.



Brooke Ogden - Brooke Miles Photography


Brooke has been a part of the local Whitsunday business community since 2012.  Moving her photography business from Perth and re-establishing herself here was no easy feat. However, one she has succeeded in with leaps and bounds.  Brooke is the owner of a wedding and commercial photography business servicing both the private and business, local and tourism sectors.  She is also the publisher of a bi-annual bridal magazine, Your Queensland Wedding, that is distributed state wide.  Brooke is also about to open a new gallery for her exciting New brand ‘Above and Below Photography’, which is due to open at Port of Airlie next month.  Brooke is a 2 time winner (+ 1 silver!) at the Whitsunday Tourism Awards and is an active member of the business community, along with being president of the Weddings Whitsundays committee. Brooke is driven to see the Whitsundays flourish, the combination of her vast business experience and eye for seeing things differently, will bring diversity to the board that will benefit all TW members.  



Jonathan Freeman - Bowen Tourism & Business


Jonathan Freeman is the owner and director of Jayfresh,  and is an award-winning exporter and marketer sought out for his innovative approach and ground-up experience in building successful food export businesses. He supplies strategic direction to investors, importers and corporations in the food export market, supported by hands-on business experience. He is a recipient of the Rabobank Agribusiness Award for Excellence for Supply Chain Management. Jonathan is a board member of several companies and has past experience on trade and export committees in State Government and horticulture and food export associations. Jonathan has ties to Bowen since first visiting as a 16 year old and staying at Horseshoe Bay Caravan Park - making life long friends and a passion for the region.

Jonathan has exported mangoes from Bowen for over 20 years, and owned and operated mango orchards at Delta and Euri Creek since 2005 - currently enjoying his 11th season picking and packing high quality mango in Bowen. Jonathan’s other activities include olive groves and processing mills in Victoria and in Peru, South America, and meat export enterprises in New Zealand and Australia. Jonathan is a keen supporter of Bowen and the region and is happy to leverage his connections in Australia and internationally to local business and tourism. 

Jonathan has experience working at Bowen Farming Enterprise: Jayfresh Australia Pty Ltd (marketer), Jayfresh Harvest Pty Ltd (farm operations) and specialises in premium R2E2 mangoes. Jayfresh is a R2E2 grower and packer in the Bowen region. Jayfresh has also recently acquired an organic Kensington Pride orchard and processor in Bowen and will incorporate that farm and business into its existing mango holdings in Bowen. Jayfresh has solid markets in Australia, China, Japan, Europe, the Middle East and emerging markets in North America. 



Karen Vloedmans - Proserpine Chamber of Commerce  


Karen has held her position with the Proserpine Chamber of Commerce for the past 2 years growing that organisations membership to over 100 business members, representing small business owners. With a background in the Tourism sector, a position on the board is a wonderful fit.

With positions previously held in other tourism hotspots, largely in 5 star hotels in destinations including Sydney, Cairns, Gold Coast, Brisbane, Noosa and here in the Whitsundays, Karen understands what visitors are looking for in both a corporate and leisure experience. In addition to Tourism, Karen also has experience in the Recruitment and Retail sectors.

Growing up in the regional town of the Hawkesbury in NSW around agriculture and small business, then working around the country and off shore, 14 years ago Karen made the Whitsundays her home. Happily married and blessed with two wonderful children Karen describes Whitsunday living as the stuff postcards are made of.

Karen is delighted that Proserpine will be represented on the TW board and believes that exploring every opportunity from each diverse corner of this great region will see guest length of stay extend and ultimately consumer experience heighten. 



Toni Ward - Whitsunday Jetski Tours



Toni Ward is a long-term Whitsunday resident who has owned and operated several successful Whitsunday tourism and local businesses since 1991.  Along with her husband, Steve, they established and developed Daydream Island Watersports before launching multi award winning Whitsunday Jetski Tours in 2010, which operates four daily adventure tours from Airlie Beach.

Toni’s success in business comes from her passion for the Whitsunday tourism industry, along with her skills in working within all areas of the daily operations, particularly marketing, administration, finance and product development, all of which ensure Toni is a valuable contributor as a Tourism Whitsundays board member. 



Jayson Heron - Daydream Island


I have been involved in hospitality and tourism for over 25 years working in major hotel and entertainment businesses across the East Coast of Australia. 

I joined the Daydream Island team in 2017 to lead the Sales & Marketing team through the refurbishment and onto opening which is scheduled for early 2019.  I have a broad range of experience across all markets and a sincere interest in eco-tourism and the protection of the Great Barrier Reef and want to be involved more to drive tourists and events into the Whitsundays.



Mayor Andrew Willcox - Whitsunday Regional Council


Andrew Willcox was sworn in as the third Mayor of Whitsunday Regional Council on Monday, 4 April 2016.

Born and raised in Bowen, Andrew owned and managed a tomato farm and business before entering local government.  Andrew and his wife Raylene live at Queens Beach, where they have raised their three children.

Andrew was first elected to Council in 2012 as Councillor Division 6, representing the communities of Bowen, Queens Beach, Merinda, Cape Upstart and Guthalungra.

During the 2012-16 term of Council, Andrew held the role of Deputy Mayor from 2013 to 2016 and served on the Audit Committee, Rural Fires Finance Committee, Workplace Health & Safety Committee and the Whitsunday Disaster Management Group.  Andrew also represented Council on several community and business organisations, including Bowen Collinsville Enterprise, North Queensland Bulk Ports' Bowen Wharf Working Group and the Bowen Development and Information Strategy Group.

Andrew is a strong advocate for the Whitsunday Region and is committed to leading a united, cooperative and inclusive local government.

His priorities include supporting economic development and job creation opportunities, delivering the vital infrastructure required to support the region's growing population, and engaging the community to better inform Council's decision making.

In his spare time, Andrew enjoys fishing, snow skiing and spending time with his family.



Brett Kapernick - Queensland Tourism Industry Council

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