Bowen | About - The Whitsundays QLD
The Whitsundays, Queensland.
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About Bowen, the Top of The Whitsundays

With award-winning, palm-fringed beaches, beautiful bays and a warm tropical climate, Bowen is situated on the shores of Edgecumbe Bay, 45 minutes north of Airlie Beach, this picturesque seaside town is a relaxed beachcomber’s paradise. Largely undiscovered, Bowen offers accommodation ranging from backpackers and caravan parks, to 4 star absolute beachfront apartments.


Bowen is home to eight incredible sandy tropical beaches surrounding the town, some with the best fringing reefs lying just a few metres offshore.

Spend hours enjoying the beach and exploring the famed granite outcrops of Horseshoe and Rose Bay or make your way to Kings Beach to experience views over Gloucester, Middle and Stone Islands. Check out Queens Beach for a leisure stroll, at 5km it is the longest beach in Bowen.

One of the best ways to explore Bowen’s attractions and coastal scenery is via the many beautiful walking tracks and lookouts. From the wheelchair and stroller friendly track of Hanson Park to Horseshoe Bay, to the Cape Edgecumbe Walking Trail nature lovers will be impressed by postcard-worthy lookout views of the bays and beaches, whilst having the opportunity to see native wildlife up close.

Bowen’s premier lookout is Flagstaff Hill and a ‘must do’ whilst visiting Bowen; featuring a lookout tower and binoculars, it offers the best view in The Whitsundays.


Did you know you can walk off the beach and head underwater to explore the living reef? High tide times allow snorkelers to explore up into the rocks and swim among the bountiful fish life at Horseshoe and Murray Bays.

Head towards Airlie Beach and enjoy a day out on the water! From snorkelling on the Great Barrier Reef to fishing around the Whitsunday Islands or lounging on Whitehaven Beach, there is a great range of activities available for everyone!


Whether you are looking for a restaurant, coffee house, a beachside cafe or a pub, Bowen offers a wide choice of dining experiences, most within walking distance of your accommodation. Menus burst with dishes that use top quality local fresh produce, beef and seafood.

The region is also known for its abundant fruit and vegetables. Nicknamed the ‘salad bowl of the north’, Bowen and the surrounding districts produce mangoes, tomatoes, corn, capsicum, melons, beans, pumpkin, and limes. There is also a plentiful supply of wild-caught seafood, available fresh every day off the boats as they come into the marina.


Holding the title of North Queensland’s oldest town, Bowen has a long, colourful history. Officially declared a town in 1861, the region’s history predates that by many years. Bowen Historical Museum is rated as one of the best museums in Queensland. Memorabilia and rare artifacts including shipwreck relics paint quite a story of the adventures of the town and its people. Follow the famous mural trail through this historic Queensland town, and visit the various locations used in the blockbuster Baz Luhrmann film ‘Australia’.

There truly is something for everyone in Bowen, the Heart of Secluded Beaches in The Whitsundays.

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