Tourism Whitsundays, Queensland Australia, Whitsundays Holidays - Tourism Whitsundays QLD - Corporate
The Whitsundays, Queensland.
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Tourism Whitsundays (TW) is the organisation responsible for destination marketing and visitor attraction for the Whitsunday region. It is the lead agency recognised by Tourism and Events Queensland and the Whitsunday Regional Council to lead the promotion of the region as a tourism destination.

TW is an industry driven, membership-based organisation with members elected each year to a board, which supports the organisation’s staff. 

As well as marketing, TW works alongside stakeholders towards growth in the industry overall, provides visitor information services, advocates for tourism industry needs and infrastructure, and works to attract new tourism investment and lead the industry towards best practice in all areas of business operation and experience delivery.

Tourism Whitsundays Vision


To showcase the Whitsundays as the globally recognised Great Barrier Reef destination.


Tourism Whitsundays Mission


We promote the destination to all globally to increase visitation, dispersal, expenditure and length of stay; driving the economic benefit and sustainability of the tourism industry through marketing and industry development.



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