The Whitsundays Holiday Dollars Industry Information - The Whitsundays QLD
The Whitsundays, Queensland.
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Industry Information

Tourism Whitsundays, together with the Queensland Government, is excited to launch a major tourism campaign designed to encourage Queenslanders to explore the best of The Whitsundays, the Heart of the Great Barrier Reef – with The Whitsundays Holiday Dollars.

The Whitsundays Holiday Dollars of up to $200 (inc. GST), to a total of $1.2 million, will be made available to Queensland residents over 18 years of age to enjoy tourism experiences in The Whitsundays. The vouchers can be used to claim 50 per cent off any eligible tourism experience booked, up to a maximum of $200.00 (inc. GST) per adult.

The vouchers will be available to visitors (and locals) who are in the region from 4 May – 30 June 2021, or until the quota of vouchers is exhausted, whichever is sooner. Vouchers can be claimed through participating hotels, Visitor Information Centres and the campaign website. Vouchers are activated once a booking is made, so it will be first in, best dressed to activate the vouchers for travel.

The campaign aims to encourage more Queenslanders to travel to The Whitsundays region, extend their stay and get out and experience the diverse tours and attractions on offer.

How to get involved

How Tourism Experience Operators can get involved:
Tourism experiences are eligible to take part in the program. Tourism experiences could include:

  • Day tours to The Whitsunday Islands and Great Barrier Reef
  • Overnight crewed sailing charters
  • Land based activities

For tour operators to participate in The Whitsundays Holiday Dollars, you must agree to the following Terms and Conditions:

  • Be operating a day tour or overnight crewed sailing tour based in The Whitsundays
  • Be loaded on the Australian Tourism Data Warehouse (ATDW)
  • Be loaded on Bookeasy as an instantly bookable product (if you are not able to be instantly bookable please contact our Whitsundays Visitor Information Centre on +61 7 4945 3967 or This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Be operating in a COVID Safe Framework and compliant with the applicable Queensland Health Public Health Directors
  • Consent to the collection, use, and sharing of my information as specified in the terms and conditions
  • Certify that the information provided in the Registration Form is true and correct
  • Understand that the submission of the Registration Form does not guarantee acceptance for the purpose of the upcoming campaign and I will be notified of the Business's acceptance via email correspondence
  • Have read the Terms and Conditions and as an authorised Business agree to these conditions and bind the Business to adhere to them

How Whitsundays Accommodation Operators can get involved:
We need your help to book holidaymakers onto our Whitsundays day tours and overnight crewed sailing experiences. Please help us spread the word by sharing The Whitsundays Holiday Dollars with your in-house guests, arriving travellers and your existing Queensland database. If you are a Tourism Whitsundays accommodation member, we seek your help to be part of this campaign in one of two ways:

  • Share Tourism Whitsundays e-newsletter content, graphics (Industry ToolKit will be provided) and booking information with all guests checking in between 4 May and 29 June. 
  • Become a Whitsundays Holiday Dollars Accommodation Partner and book your guests onto eligible tourism experiences using a unique URL (provided by Tourism Whitsundays) and receive 8% commission.

If you would like to be involved in the campaign please email This email address is being protected from spambots. You need JavaScript enabled to view it.

Full details on eligibility, and requirements to participate are available now in The Whitsundays Holiday Dollars Operator Handbook.

To access the Industry Toolkit click here.

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