Careers with Tourism Whitsundays

Tourism Whitsundays Limited is the peak destination marketing and Regional Tourism Organisation for The Whitsundays region. The entire Whitsundays region includes the Whitsunday Islands and the mainland towns of Airlie Beach, Bowen, Collinsville and Proserpine.

Located in the Heart of the Great Barrier Reef, lies the 74 island wonders of The Whitsundays. This is the destination for amazing experiences – the exhilaration of snorkelling on the Great Barrier Reef, the joy of sinking your toes into the white sands of world-famous Whitehaven Beach, and the delight of soaring over Heart Reef from the air.

Tourism Whitsundays offers career opportunities across a range of fields, from destination marketing and publicity, to digital marketing and membership roles. We are seeking highly motivated individuals with a passion for the Whitsundays.

Tips for Applying:

Before you apply

It is always a good idea to review the position description before applying. The position description is a useful tool to help you decide whether your skills are a match for the role. Discuss your application with a career mentor or manager, they can help you build career goals and are a great source of information about creating a high-quality application.

Cover letter

Your cover letter should be a one page introduction to you and your skills and succinctly highlight what you can bring to the position and to Tourism Whitsundays. You should select specific examples which demonstrate your suitability for the role.


Your resume should be no longer than three pages and should highlight the skills and experience you have which are most relevant to the position. Do not include a photo with your resume as it can appear unprofessional.

It is very important that your application doesn’t contain spelling or grammar mistakes, so it is always a good idea to have someone else proofread it for you.

Please ensure that your application is submitted in a .doc, .docx or .pdf file format.

For further advice about creating high-quality applications, please visit the following websites:

Current Vacancies

Chief Executive Officer

This is a rare opportunity to lead one of the world’s most well-known tourism destinations in the heart of the Great Barrier Reef, The Whitsundays.

Tourism Whitsundays (TW) is on the hunt for a forward thinking, commercially driven, Chief Executive Officer (CEO) to lead the organisation to achieving its goal of returning the Whitsundays overnight visitor expenditure to better than pre COVID19 and Tropical Cyclone Debbie figures of over $850 million and total visitation to 1 million.

As CEO you will develop and deliver innovative and visionary business and marketing plans to promote and increase the ongoing prosperity of the region. This is a truly unique opportunity to make your mark in regional tourism with a high performing destination management organisation. This comprehensive role covers destination marketing, project implementation, industry development, supporting investment attraction, managing a membership base, high-performing team, and maintaining excellent stakeholder relations.

Your drive to maximise every opportunity will mean you have strong negotiation skills, be able to identify and pursue new business ventures, strategise and innovate at every chance, and possess excellent communication skills.

Based in Airlie Beach on the Whitsundays mainland and reporting directly to the Chairman of TW, the successful candidate will head up a team of passionate professionals to spearhead the growth and development of the region.

Up for the challenge? A position description is available via email at  The PD details all the application requirements including selection criteria.

Applications close on 31st July.