The Whitsundays ranked #2 most loved destination world-wide

The Whitsundays ranked #2 of the 100 most loved destinations around the world

The Whitsundays has been ranked by you as #2 out of the top 100 destinations in the world!

The Whitsundays, located right in the Heart of the Great Barrier Reef is the ideal place to explore this World Heritage-listed attraction. Suppose you’re looking for the ultimate in luxury and romance or an action-packed family adventure, back-to-nature island camping or island resort hopping; The Whitsundays is your tropical holiday oasis. Home to an aquatic playground of 74 island wonders, perfect for sailing, iconic beaches, including the likes of Whitehaven Beach (voted #1 in the world by TripAdvisor), and pristine snorkelling locations. To the casual beach towns of Airlie Beach and Bowen and the charming hinterland villages of Collinsville and Proserpine. The Whitsundays boasts many reasons to pack the suitcase and have the tropical holiday of your dreams.

Sailing the Whitsunday Islands

Tourism Sentiment Index has released Leading Places: The 100 Most Loved Destinations Around the World for 2021, and The Whitsundays is #2 in the rankings.

For the first time ever, destinations around the world have been ranked to uncover those that are most loved. These Leading Places are the 100 most loved destinations in 2021 according to consumer sentiment – what people really feel. Being named in the rankings means The Whitsundays has earned the love and an impressive Tourism Sentiment Score® during one of the toughest years the tourism industry has faced.

Tourism Whitsundays Chief Executive Officer, Rick Hamilton said the exciting announcement was a huge achievement for The Whitsundays during what was an incredibly challenging year for the tourism industry.

“The Whitsundays being ranked #2 of the 100 most loved destinations around the world is a testament to our passionate and resilient tourism industry and operators who were continuously impacted by the challenges of COVID-19.

“In 2020/21 Tourism Whitsundays launched several marketing campaigns to keep the destination front of mind to holidaymakers with the organisation remaining dedicated to showcasing The Whitsundays as the globally recognised Great Barrier Reef destination,” Mr Hamilton said.

Great Barrier Reef

Tourism Sentiment Index conducted an intensive study of its data – more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations – to identify the 100 Most Loved Destinations. Tourism Sentiment Index is cutting-edge technology that applies the power of artificial intelligence to the challenge of deciphering sentiment from human expression. This technology produces a novel metric for destination marketing: Tourism Sentiment Score®. This is the metric that the tourism industry has been missing since the dawn of the internet.

Red Cat Adventures Owner and Tourism Whitsundays Chair, Julie Telford said this announcement was a huge achievement for local businesses across the region.

“The last two years have impacted the tourism industry like never before, but as always businesses in The Whitsundays have continued to pivot and adapt to these challenges, offering new experiences and providing the same high level of customer service.

“Being ranked #2 of the 100 most loved destinations around the world is a kudos to operators across the region and we look forward to welcoming more holidaymakers to the Heart of the Great Barrier Reef with a warm Whitsundays welcome,” Mrs Telford said.

Whitehaven Beach

To see The Whitsundays and the other 99 Most Loved Destinations, please click here.

To view a Word Document of this release and supporting images, click here.

To view The Whitsundays destination video, click here.

To view a PDF of this release, click here.


We want to give a huge thank you to all who visit The Whitsundays, call this place home, and to everyone who shares the true beauty of this paradise with the rest of the globe.