Tourism Whitsundays is led by a passionate team of destination advocates who live and breathe The Whitsundays. Each team member brings specialist expertise across marketing, partnerships, industry development, and visitor experience, working together to showcase the region, support operators, and inspire travellers from across Australia and around the world.

Meet The Team Tim

TIM BOOTH - CEO

Tim, CEO of Tourism Whitsundays, has over 18 years in Destination Marketing, working in Visitor Servicing, Membership, Marketing, Industry Development, International, and Management. He leads a Destination Management Organisation advocating for 300+ members, the Whitsunday Regional Council, and Tourism and Events Queensland.

Collaborating with the Board, he focuses on strategic marketing, visitor services, and industry growth. His emphasis on digital and internal processes aims to enhance outcomes and prioritise collaboration with members and stakeholders.

Meet The Team Laura

LAURA KNIPE - MARKETING MANAGER

As Marketing Manager, Laura leads all marketing and PR activity (across consumer and trade audiences). Laura is your go-to person if you want to secure a meeting or find more information on TW activity.

Laura is the point of contact for overall strategy and marketing, briefings on upcoming marketing and PR campaigns, opportunities to get involved in current activity, and guidance on working with visiting cruise ships.

T +61 402 065 651

Email: laura.knipe@tourismwhitsundays.com.au

Meet The Team Ben

BEN SUMMERS - DIGITAL AND MARKETING COORDINATOR

As the Digital and Marketing Coordinator for Tourism Whitsundays, Ben manages the website, implements SEO strategies, and supports marketing endeavours.

Ben is the point of contact for integrating booking solutions. He provides guidance on utilising ATDW effectively, from profile quality to product display, and oversees data and tracking, including GA4 configuration, event tagging, and reporting.

T +61 7 4948 5915

Email: ben.summers@tourismwhitsundays.com.au

Meet The Team Zan

ROSANAGH GALLIVAN - PUBLIC RELATIONS & SOCIAL MEDIA MANAGER

As the Public Relations and Social Media Manager, Rosanagh shares captivating narratives about The Whitsundays’ beauty, culture, and offerings to engage both locals and visitors across our consumer-facing social platforms. Rosanagh is also your go-to person for all things PR and getting your news and stories out to the world.

Rosanagh is the point of contact for developing a PR strategy and campaign aligned with Tourism Whitsundays, submitting business news updates, connecting with Whitsundays QLD or Adventure Airlie on social media, and collaborating with digital influencers and content creators visiting the region.

T +61 7 4945 3967

Email: rosanagh.gallivan@tourismwhitsundays.com.au

Meet The Team Nicole

Nicole Pascall - OPERATIONS COORDINATOR

Nicole plays a key role in ensuring the smooth day-to-day functioning of Tourism Whitsundays. She provides vital operational and administrative support, assists with enquiries from industry partners, stakeholders, and the public. Nicole also works closely with the Finance Team and Cruise Ambassadors.

Nicole is the point of contact for operational and administrative support, industry, stakeholder and public enquiries, reporting requirements and documentation, and finance administration. She also coordinates with Cruise Ambassadors.

Email: nicole.pascall@tourismwhitsundays.com.au