Work For Tourism Whitsundays

The Careers page is the central hub for Tourism Whitsundays job opportunities, providing an overview of the organisation, current vacancies, and practical guidance to support a strong application.

Tourism Whitsundays Limited is the region’s destination marketing and Regional Tourism Organisation for The Whitsundays. The destination includes the Whitsunday Islands and the mainland communities of Airlie Beach, Bowen, Collinsville and Proserpine.

In the Heart of the Great Barrier Reef, The Whitsundays is known for experiences that feel bigger than the everyday. From reef days and snorkelling adventures to the bright silica sands of Whitehaven Beach and scenic flights over Heart Reef, the destination attracts visitors from around the world, and Tourism Whitsundays works with industry and community to keep that story moving.

Tourism Whitsundays offers career opportunities across destination marketing, partnerships, digital, content, trade, events, and visitor servicing. Roles suit people who enjoy working with industry, love building campaigns that perform, and bring care and professionalism to representing a world class destination.

Tips for applying

Before applying

The position description is the best place to start. It outlines the role's purpose and the key capabilities sought. Reading it closely helps applicants decide whether the role aligns with their skills and career goals. A chat with a mentor or manager can also help refine how experience is presented.

Cover letter

A cover letter should be one page and clearly link experience to the role. Strong applications focus on a few relevant examples that show results, collaboration, and judgment. The clearest letters explain why the role is appealing, and how that experience would translate into impact for Tourism Whitsundays.

Resume

Resumes should be no more than three pages and prioritise the experience most relevant to the role. A clean layout, clear headings, and outcomes-based examples help recruiters quickly understand strengths. A photo is not required.

Open positions

Public Relations and Social Media Specialist

The Public Relations and Social Media Specialist helps showcase one of Australia’s most iconic tourism destinations. Working closely with the Head of Marketing and the broader marketing team in the Airlie Beach office, the role oversees Tourism Whitsundays’ social media and public relations activity, leading organic social media and influencer strategies, contributing to paid social media delivery, and managing proactive media outreach and relationships. It suits a creative, strategic and highly organised communicator who enjoys combining creativity with strategy and is excited to work with media, creators, tourism operators and industry stakeholders to build the profile of The Whitsundays.

Role focus

Developing and implementing the organic social media strategy across Facebook, Instagram and TikTok
Leading influencer and content creator engagement and supporting paid social media activity
Developing media outreach strategies, media releases and tailored pitches, and building relationships with key media
Supporting corporate communications and engagement with members, partners and stakeholders

Applications close Wednesday, 19 August 2026 and should be submitted via Seek.

Position Description View On Seek