About Tourism Whitsundays

Heart Reef

Tourism Whitsundays (TW)

We are responsible for marketing and visitor attraction in the Whitsunday region. Recognised by Tourism and Events Queensland and the Whitsunday Regional Council, TW promotes the area as a tourism destination. It is an industry-driven, membership-based organisation with a board elected yearly to support staff. TW also works with stakeholders to grow the industry, provides visitor information, advocates for tourism needs and infrastructure, attracts investment, and promotes best practices in business and guest experience.

OUR VISION

To collaborate with stakeholders and community to position The Whitsundays region as the globally recognised Great Barrier Reef destination.

OUR VISION

To collaborate with stakeholders and community to position The Whitsundays region as the globally recognised Great Barrier Reef destination.

OUR MISSION

To drive economic growth and sustainability of the tourism industry by increasing the visitor economy through marketing, advocacy and industry development.

OUR MISSION

To drive economic growth and sustainability of the tourism industry by increasing the visitor economy through marketing, advocacy and industry development.

OUR GOAL

To increase The Whitsundays overnight visitor expenditure to $1.9b in line with the 2032 Queensland Tourism Strategy.

OUR GOAL

To increase The Whitsundays overnight visitor expenditure to $1.9b in line with the 2032 Queensland Tourism Strategy.

Important Links

The Whitsundays Board of Directors provides strategic leadership and governance, guiding Tourism Whitsundays in delivering strong outcomes for the region and its visitor economy.

Board Of Directors

Our team represents The Whitsundays with passion and expertise, working across marketing, partnerships, industry development, and visitor experience to support the region and its operators.