What we do - The Whitsundays QLD
The Whitsundays, Queensland.
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Tourism Whitsundays markets all aspects of the region including the Great Barrier Reef, Whitsunday Islands and Coast, accommodation, boating and sailing, fishing, touring, recreational activities, adventure, dining, shopping, weddings and honeymoons, conferencing and business events. 

Our dedicated Marketing team proactively and professionally target the following markets for visitors:

    • International visitors
    • Australian/domestic visitors
    • Business event travellers

Whitsundays Destination Tourism Plan 2019-2024

This version of the Whitsundays Destination Tourism Plan (DTP) is an update of the 2014 – 2020 plan and covers from 2019 to 2024.

The DTP was prepared by Tourism and Events Queensland, Tourism Whitsundays and Whitsunday Regional Council, in consultation with local industry.


To showcase the Whitsundays as the globally recognised Great Barrier Reef destination.


To increase overnight visitor expenditure

8 Key Action Areas

1. One Whitsundays

2. Access

3. Product Development

4. Experience development

5. Brand and Marketing

6. Events

7. Risk Management

8. The Environment



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