Tourism Whitsundays is led by a passionate team of destination advocates who live and breathe The Whitsundays. Each team member brings specialist expertise across marketing, partnerships, industry development, and visitor experience, working together to showcase the region, support operators, and inspire travellers from across Australia and around the world.

Meet The Team Tim

TIM BOOTH - CEO

Tim, CEO of Tourism Whitsundays, has over 18 years in Destination Marketing, working in Visitor Servicing, Membership, Marketing, Industry Development, International, and Management. He leads a Destination Management Organisation advocating for 300+ members, the Whitsunday Regional Council, and Tourism and Events Queensland.

Collaborating with the Board, he focuses on strategic marketing, visitor services, and industry growth. His emphasis on digital and internal processes aims to enhance outcomes and prioritise collaboration with members and stakeholders.

Meet The Team Laura

LAURA KNIPE - HEAD OF MARKETING

As Head of Marketing, Laura oversees all marketing efforts.

She is your primary contact for scheduling meetings or obtaining more details about TW Marketing activities. Laura handles the overall strategy, briefings on upcoming campaigns, opportunities to participate in current initiatives, and provides guidance on collaborating with TW.

Email: laura.knipe@tourismwhitsundays.com.au

Meet the team Jess

JESSICA CUSKELLY - PUBLIC RELATIONS & SOCIAL MEDIA SPECIALIST

As the Public Relations and Social Media Specialist at Tourism Whitsundays, Jess leads press strategy and oversees the organisation’s social media presence. Jess’ work centres around creating positive word of mouth and reputation for The Whitsundays as a travel destination.

Jess is your point of contact for media requests, content opportunities across Tourism Whitsundays social channels, and influencer or content creator enquiries.

T +61 7 4945 3967

Email: jessica.cuskelly@tourismwhitsundays.com.au

Heart Reef

JAMIE-LEE CARTER - SENIOR MARKETING COORDINATOR

As Senior Marketing Coordinator, Jamie plays a key role in the planning and delivery of TW’s marketing activity across consumer marketing, corporate, trade and industry communications.

Collaborating with the wider TW team, she will support campaign delivery, content development, brand alignment and stakeholder communications.


Email: jamie.carter@tourismwhitsundays.com.au

Meet The Team Nicole

Nicole Pascall - OPERATIONS COORDINATOR

Nicole plays a key role in ensuring the smooth day-to-day functioning of Tourism Whitsundays. She provides vital operational and administrative support, assists with enquiries from industry partners, stakeholders, and the public. Nicole also works closely with the Finance Team and Cruise Ambassadors.

Nicole is the point of contact for operational and administrative support, industry, stakeholder and public enquiries, reporting requirements and documentation, and finance administration. She also coordinates with Cruise Ambassadors.

Email: nicole.pascall@tourismwhitsundays.com.au

Meet the team Emily

Emily Neil - Marketing And Administration Assistant

Emily supports Tourism Whitsundays across marketing and administration, assisting with social media scheduling, EDMs, copywriting and campaign coordination. She also creates marketing assets, supports member communications and provides administrative assistance across the organisation.

Email: emily.neil@tourismwhitsundays.com.au

Contact Phone Numbers

(07) 4948 5900