Meet The Team - The Whitsundays QLD
The Whitsundays, Queensland.
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   200921 Tash Headshot HR

Natassia Wheeler - Chief Executive Officer

Natassia Wheeler is a dedicated and loyal professional with a strong passion for tourism, having worked in multiple Regional Tourism Organisation (RTO) throughout her career.

Tash has proven she is the key ingredient to building, strengthening and maintaining strong relationships with key industry and stakeholders.

Being a dedicated team player with strong communication and interpersonal skills has helped Tash quickly rise to the role of CEO. Tash is a strong positive leader at the helm of the Tourism Whitsundays team.

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Donna van't Hoff- Marketing Manager

Donna moved to the Whitsundays in 2012 and is happy to call it home - perfect for her love of the sunshine, sea and laid back outdoor lifestyle.

Donna is responsible for the marketing activity of the domestic and regional markets and looks after trade relationships to help grow the Whitsundays domestic visitor numbers. Donna comes to Tourism Whitsundays with many years experience in the tourism and hospitality industry, working previously on Hamilton Island, Zanzibar and London.


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Liza Muller - Publicity & Content Manager

Being a fifth-generation Whitsundays girl Liza has a great affinity with this beautiful region, she understands the vital role tourism plays in every industry in the area. Being a part of helping to grow and showcase The Whitsundays is a career highlight.

Liza comes to the organisation with strong publicity, advertising & marketing background. In her previous role as Senior Publicist & Artist Relations Manager for Mushroom Group in Melbourne she was responsible for the strategy, implementation and roll-out of many numerous high-profile campaigns.

As Publicity and Content Manager Liza will create, develop and implement public relations strategy through Australian and international media. She will deliver marketing content initiatives, across multiple platforms and formats.  


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Alison Rosemond - Finance and Operations Manager

Alison moved to the Whitsundays in 1999 and is passionate about the growth and development Whitsunday region, the lifestyle & its Community.

With qualifications in Finance, Business & Training & Assessing plus being a registered BAS agent, Alison brings a wealth of knowledge and experience to Tourism Whitsundays and joined the team in mid-2018 as Finance & Operations Manager.

Having worked in Civil Construction for over 14 years, she has been involved with many major infrastructure projects including Airlie Beach Main Street Upgrade, Port of Airlie, Abell Point Marina, Hamilton Island & numerous subdivisions and government projects.

She also had a successful bookkeeping business and provided business mentoring and training services to many small businesses in the region.

Alison loves to travel but admits that its hard to better what The Whitsundays has to offer & is still 'Wowed' by its natural beauty. 

In her spare time, she loves to spend time with her family, friends & her 2 Aussie Shepherds, get lost in her garden, dabble in a little artwork or escape with her husband & son on their boat and explore the Whitsundays whenever possible.

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Aimee Cameron - Executive Assistant

For the past five years, Aimee has enjoyed living and working in the Whitsundays. Prior to Tourism Whitsundays, she worked with both Daydream Island Resort & Spa and Cruise Whitsundays, in Sales and Marketing positions. Before moving to paradise, Aimee was fortunate enough to work in Melbourne, Phillip Island and Charters Towers.

Aimee has over 18 years’ experience in the Hospitality and Tourism Industries and has developed skills in communication, stakeholder management, negotiation, time management, project management, coordination of events, and staff training.

In her spare time, Aimee enjoys all activities involving food! Eating, baking, eating, entertaining, eating & cooking! Conway Beach is Aimee’s favourite place to visit for a BBQ breakfast or a run in the sun with her fur babies.  

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Kylie Forgione - Marketing & Content Coordinator

Kylie comes to Tourism Whitsundays with several years of experience in the Tourism, Travel and Hospitality industries. She has called the Whitsundays home for the last 6 years and hopes to keep calling it home for many years to come!

As the Marketing & Content Coordinator, Kylie ensures all marketing resources are maintained whilst assisting Tourism Whitsundays members and operators in updating their online listings.

Kylie also works to promote our wonderful region globally through social media platforms, such as Facebook, Instagram and Twitter.

Her favourite place to be is with her family and fur babies, enjoying her idyllic surroundings and living her best life!

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Annie Freeman - Membership Officer

Annie moved to the Whitsundays with her young family in 1997 and 1999 brought a Whitsunday child into the world.

She is very passionate about tourism and the community. The Whitsundays will always be home to Annie.

Annie has over 20 years’ experience in the tourism industry. She has worked many sectors of the industry from managing the Whitsunday Information Centre, Tourism Whitsundays Membership Manager, working on Tour Desks in Airlie Beach as well as on Island and mainland resorts in the Whitsundays.

In her spare time, Annie loves spending family time with her children and grandchildren, Music and Arts Festivals, socializing, her animals and being on the water. Annie loves getting her hands dirty with different art projects she has on the run.

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Alyssa Turner - Marketing Assistant

Alyssa is a born and bred local with years of knowledge about the area.

With her, she brings a wealth of experience working within the local tourism industry and she has a great love for the region. Alyssa is extremely passionate, and as the Marketing Assistant, she assists in driving visitation to this amazing area and helps with all aspects of the organisation.

In her spare time, she loves taking in the sights of the Whitsundays with family and friends. 

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Nele Graebs - Visitor Services and Sales Manager

Since moving to Australia and completing her Master of Tourism Management in 2011, Nele has worked in a range of tourism and hospitality leadership roles. From touring management for whale watching companies and O'Reilly's Rainforest Retreat to managing high profile events at five-star resort Soul Peppers and Currumbin Wildlife Sanctuary, Nele has extensive experience in client management and tourism product development.

Nele spent several years with DMC Bob Wood Cruise Group as Cruise Operations Manager, showcasing the beautiful Whitsundays to cruise travellers from around the world. 

Nele has recently relocated to Airlie Beach with her partner Joey, their two adventure-hungry kelpies, and her horses who have all her attention outside work hours. 

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