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Your Whitsundays Experience Starts Here...

Your Whitsundays experience starts here...






Natassia Wheeler - General Manager

Tash’s role at Tourism Whitsundays as the General Manager is to manage the organisations corporate governance, stakeholder relationships and overall long term growth strategy to drive visitation, length of stay, expenditure and dispersal across the Whitsunday region. Tash is passionate about finding new products and developing existing products to grow the Whitsunday offering from Airlie Beach, Bowen, Collinsville, Proserpine and the Islands. Tash’s role is to maintain strong financial management and governance to retain a committed team, enable a strong marketing plan each year and keep membership and stakeholder network engaged and supportive; be recognised for delivering excellent return on investment by all stakeholders including members, local government, state tourism authority and state government through leading destination marketing campaigns and activation; and focus on industry and product development in partnership with key stakeholders to ensure the Whitsundays destination is growing and competitive in a global environment. 



Kaitlyn Frawley - Digital Project Manager

Kaitlyn has become part of the Whitsundays team to kick goals in the digital space. She comes from a background of project management, consultation and design of websites specifically for destinations and the tourism industry. Her role is to maintain and keep the Whitsundays ahead of the curve in all things digital, as well as making sure all campaigns and digital marketing projects are executed skilfully.


Henrik Bossmeyer - Market Development Manager - Germany

After finishing his vocational training in international management, a one-year work-and-holiday stay in Australia excited Henrik to join the tourism industry. He finished his studies in Tourism and Travel Management at the University of Applied Sciences Worms including a semester abroad at the Griffith University in Queensland. He is now representing his favourite place in Australia, the Whitsundays, in the German market.


Donna van't Hoff- Marketing Manager - Domestic, Digital & Segments

Donna moved to the Whitsundays in 2012 and is happy to call it home - perfect for her love of the sunshine, sea and laid back outdoor lifestyle. Donna is responsible for the marketing activity of the domestic and regional markets and looks after trade relationships to help grow the Whitsundays domestic visitor numbers. 

Donna comes to Tourism Whitsundays with many years experience in the tourism and hospitality industry, working previously on Hamilton Island, Zanzibar and London. 


Aimee Cameron - Membership Officer 

For the past five years Aimee has enjoyed living and working in the Whitsundays. Prior to Tourism Whitsundays she worked with both Daydream Island Resort & Spa and Cruise Whitsundays, in Sales and Marketing positions. Before moving to paradise, Aimee was fortunate enough to work in Melbourne, Phillip Island and Charters Towers. Aimee has over 18 years’ experience in the Hospitality and Tourism Industries, and has developed skills in in communication, stakeholder management, negotiation, time management, project management, coordination of events, and staff training.

In her spare time Aimee enjoys all activities involving food! Eating, baking, eating, entertaining, eating & cooking! Conway Beach is Aimee’s favourite place to visit for a BBQ breakfast or a run in the sun with her fur babies.  


Haylee Eaves - Membership Officer

Haylee is the Membership officer for Tourism Whitsundays. Her role is to engage with existing members and reach out to potential stakeholders in order to increase the business diversity and marketability of the Whitsundays region.

In her previous role as the Local Sales and Marketing Executive for Cruise Whitsundays, her passion was ignited for account management and client engagement. Haylee joins the team with over 10 years of experience in the tourism and hospitality industry, and prides herself on developing positive customer relationships and representing the team in a friendly and professional manner.

Haylee is mother to two energetic boys, so spare time is a rarity, but there is nowhere in the world she would rather be. She loves to be outside enjoying all that the Whitsundays has to offer, be it on land or water.



Alison Rosemond - Finance and Operations Manager

Alison has joined the Tourism Whitsundays team in mid 2018, her role within the organisation is in Finance and Operations. 



Kylie Forgione - Sales and Marketing Coordinator

Kylie comes to Tourism Whitsundays with several years of experience in the Tourism, Travel and Hospitality industries. She has called the Whitsundays home for the last 5 years and hopes to keep calling it home for many years to come! With her extensive knowledge of the region and exceptional customer skills Kylie is responsible for providing visitors to the region with information and products that will assist in their travel plans whilst conducting relationship management activities between Tourism Whitsunday’s operators and existing customers. In addition, as Sales & Marketing Coordinator, Kylie ensures all marketing resources are maintained whilst assisting Tourism Whitsundays members and operators in updating their online listings.

Her favourite place to be is at home with her family enjoying her idyllic surroundings … and baking. Kylie loves to bake!


Natasha Miller - Marketing Assistant

Natasha has joined our team in late 2017 as our Marketing Assistant; she helps the marketing team with all aspects within the organisation and day to day tasks. Natasha has lived in the region all her life and has had 4 years’ experience working locally in retail hospitality. 


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