ATDW & Best Of Queensland
Essential guidance for managing ATDW profiles and understanding the Best of Queensland program
Listing your business on the Australian Tourism Data Warehouse boosts your visibility across major tourism platforms at no cost and drives direct enquiries without commission. It also forms the foundation for the Best of Queensland Experiences Program, which recognises operators who consistently deliver outstanding, visitor-ready experiences. A strong ATDW listing supports your eligibility for TEQ marketing initiatives and the Whitsundays Tourism Awards, helping position your business as a leading contributor to the visitor experience in Queensland and in The Whitsundays.
Important Dates
Assessment Period
The review collection period runs from 1 January 2025 to 31 December 2025, and all ATDW profiles must be live by 31 December 2025 to be included. Assessment results are released in mid-2026.
The Australian Tourism Data Warehouse (ATDW)
Listing your business on ATDW boosts visibility on key tourism sites like TheWhitsundays.com, Queensland.com, and Australia.com at no cost. It sends enquiries or bookings directly to you without commission. ATDW also assesses your business for the Best of Queensland Experiences Program and grants access to marketing initiatives by Tourism and Events Queensland. An active ATDW listing is essential for eligibility in the Whitsundays Tourism Awards.
What is ATDW?
The Australian Tourism Data Warehouse helps tourism businesses participate in the digital economy by providing a national platform for over fifty thousand operators. It displays their products to more than eighty million potential visitors annually.
Each business creates a single profile, which then updates across state and national tourism sites- saving time and maintaining accuracy. With no commissions or booking fees, all enquiries go directly to operators, making ATDW an efficient tool for reaching visitors across Queensland and Australia.
What is ATDW?
The Australian Tourism Data Warehouse helps tourism businesses participate in the digital economy by providing a national platform for over fifty thousand operators. It displays their products to more than eighty million potential visitors annually.
Each business creates a single profile, which then updates across state and national tourism sites- saving time and maintaining accuracy. With no commissions or booking fees, all enquiries go directly to operators, making ATDW an efficient tool for reaching visitors across Queensland and Australia.
Who Can List on ATDW?
ATDW is available to eligible tourism businesses in The Whitsundays, including accommodation, tours, attractions, and food venues that target visitors. Businesses must operate from a physical location, have a leisure tourism focus, and attract interstate and international travellers.
Who Can List on ATDW?
ATDW is available to eligible tourism businesses in The Whitsundays, including accommodation, tours, attractions, and food venues that target visitors. Businesses must operate from a physical location, have a leisure tourism focus, and attract interstate and international travellers.
The Best of Queensland Experiences Program (BOQ)
Best of Queensland Experiences Program
The Best of Queensland Experiences Program is an initiative led by Tourism and Events Queensland that recognises the highest performing and most visitor ready tourism operators in the state. It highlights the experiences that consistently exceed traveller expectations and deliver exceptional moments that stay with visitors long after their trip. Earning Best of Queensland status signals that a business is delivering outstanding quality and playing a leading role in shaping the visitor experience in Queensland and in The Whitsundays.
Best of Queensland Experiences Program
The Best of Queensland Experiences Program is an initiative led by Tourism and Events Queensland that recognises the highest performing and most visitor ready tourism operators in the state. It highlights the experiences that consistently exceed traveller expectations and deliver exceptional moments that stay with visitors long after their trip. Earning Best of Queensland status signals that a business is delivering outstanding quality and playing a leading role in shaping the visitor experience in Queensland and in The Whitsundays.
How to Achieve Best of Queensland (80+ Points Required)
Tourism products need to achieve at least eighty points out of one hundred to be recognised as a Best of Queensland Experience. The assessment is based on five key criteria that reflect the quality and readiness of a tourism business.
• Exceptional experience delivery measured through your Global Review Index and guest sentiment
• Online booking capability through a secure and direct booking pathway on your website
• Active social media engagement that showcases your experience and connects with your audience
• Current Tourism Whitsundays membership for the assessment year
• Recognised industry accreditation such as Ecotourism Australia or AAA Tourism ratings
How to Achieve Best of Queensland (80+ Points Required)
Tourism products need to achieve at least eighty points out of one hundred to be recognised as a Best of Queensland Experience. The assessment is based on five key criteria that reflect the quality and readiness of a tourism business.
• Exceptional experience delivery measured through your Global Review Index and guest sentiment
• Online booking capability through a secure and direct booking pathway on your website
• Active social media engagement that showcases your experience and connects with your audience
• Current Tourism Whitsundays membership for the assessment year
• Recognised industry accreditation such as Ecotourism Australia or AAA Tourism ratings
Get Started with ATDW and Best of Queensland
To give your business the best chance of achieving Best of Queensland status, begin by strengthening your ATDW profile, ensuring your reviews are connected, and keeping your visitor facing platforms active and accurate. The steps below outline the most effective way to prepare.
Create or Update Your ATDW Profile
Ensure your ATDW listing is active and comprehensive with high quality images, accurate information, and all relevant links. You can log in or create your profile through ATDW Online, and you can view a detailed guide through Tourism Australia.
Connect Your Review Platforms
Link your Google Business Profile and TripAdvisor account to your ATDW listing so that all reviews contribute to your Global Review Index. Connect through Google Business Profile and TripAdvisor for Business. Update your links through ATDW Online.
Focus on Guest Reviews
Encourage satisfied guests to leave reviews on major platforms and aim for at least twenty five reviews during the calendar year. Further detail on review scoring is available through Tourism and Events Queensland.
Enable Online Booking
Make sure your website includes a secure online booking pathway. If this is not applicable to your business model, you can discuss exemptions by contacting Tourism Whitsundays.
Build Your Social Presence
Maintain an active presence on your preferred social platforms. Share authentic content that highlights your experience and helps visitors connect with your brand.
Join Tourism Whitsundays
Ensure your membership with Tourism Whitsundays is current. Membership forms part of the Best of Queensland assessment. You can renew your membership through the membership portal.
Pursue Accreditation
Consider applying for recognised industry accreditation that reflects your commitment to quality. More information is available through Trust the Tick Queensland.
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