Tourism Whitsundays Launches New Website

Tourism Whitsundays Launches New Website to Elevate the Naturally Iconic Experience

MEDIA RELEASE - 11 November 2025

Tourism Whitsundays has officially launched its new destination website, marking the next phase in its digital evolution and delivering an elevated, more intuitive experience for travellers planning their Whitsundays escape.

The launch follows a period of strong online performance in the lead-up to the website’s redevelopment, with the rebranded platform earlier this year recording significant growth in visitation for the year ending June 2025. Compared to the same period the year prior, new users increased by 48%, with overall page views rising by 31%, a reflection of growing awareness and interest in The Whitsundays as one of Australia’s most desirable holiday destinations.

This upgrade comes as Tourism Whitsundays transitions from WordPress to ROAM, a next-generation destination marketing platform purpose-built for Australian tourism organisations. The move is designed to future-proof operator data by leveraging the Australian Tourism Data Warehouse (ATDW) as a single source of truth, ensuring accurate, connected and up-to-date information for visitors. The new platform enhances mobile performance, speeds up load times, and delivers an engaging, map-led experience with itineraries, food and drink guides and walking trails that make trip planning effortless.

Phase one of the rollout introduces improved accessibility tools via UserWay, helping the site meet WCAG 2.2 AA standards through features such as enhanced keyboard navigation, screen reader compatibility and adjustable contrast controls. The site’s architecture has been designed to improve accessibility and search visibility, ensuring faster load times and a seamless experience for all users.

Phase two, launching in 2026, will introduce ROAM Concierge AI-powered trip planning to deliver personalised itineraries and tailored content based on visitor interests, further enhancing discovery and connection with the region.

Tourism Whitsundays CEO Tim Booth said the new website represents a major step forward in Tourism Whitsundays’ mission to showcase The Whitsundays as the heart of the Great Barrier Reef.

“Our new digital platform takes the Whitsundays experience to the next level by delivering a richer, faster and more connected way for travellers to discover everything our iconic region has to offer.

“By embracing innovation, accessibility and smarter data integration, we’re ensuring visitors have the best possible experience from the moment they start planning their trip.”

Mack Nevill, ROAM founder and CEO said “The Whitsundays is one of Australia's most naturally iconic destinations, and it deserves a digital presence that matches its world-class reputation.

“Roam's platform provides Tourism Whitsundays with the sophisticated tools they need to showcase this incredible region while streamlining their operations through intelligent ATDW integration.

“With ROAM Concierge AI, visitors will benefit from AI-powered recommendations that unlock personalised experiences across the islands, reef, and coastal mainland.”

The launch follows Tourism Whitsundays’ brand refresh in May 2025, which unveiled Naturally Iconic, a striking new brand platform developed in partnership with creative agency Simple (Adelaide). Naturally Iconic celebrates the region’s natural beauty, laidback spirit and unmistakable charm, inviting visitors to experience The Whitsundays where iconic beauty, island life, mainland adventure and the magic of the Great Barrier Reef collide.

About Tourism Whitsundays: Tourism Whitsundays (TW) is the organisation responsible for destination marketing and visitor attraction for the Whitsunday region. It is the lead agency recognised by Tourism and Events Queensland and the Whitsunday Regional Council to lead the promotion of the region as a tourism destination. Tourism Whitsundays markets all aspects of the region including the Great Barrier Reef, Whitsunday Islands and Coast, accommodation, boating and sailing, fishing, touring, recreational activities, adventure, dining, shopping, weddings and honeymoons, conferencing and business events.

About ROAM: ROAM is Australia's leading SaaS destination marketing platform, purpose-built for regional tourism boards, destination marketing organisations (DMOs) and city councils, including Visit Geelong, Tourism Whitsundays, Love West Side, Port Macquarie and many more. With features including ATDW synchronisation, enterprise search, interactive mapping, and AI-powered trip planning through ROAM Concierge AI, Roam powers award-winning tourism websites across Australia. For more information, visit www.roamhq.io