Tourism Whitsundays is Hiring a Chief Icon Officer

Your Dream Job Just Dropped: Tourism Whitsundays is Hiring a Chief Icon Officer

MEDIA RELEASE - 22 APRIL 2026

Think you've got iconic energy? You could spend 10 days exploring the Great Barrier Reef, Whitehaven Beach and The Whitsundays 74 Islands, and call it work.

Tourism Whitsundays has just advertised the best job in Australia, and the interview is a social media video.

The Chief Icon Officer role is a 10-day contract worth approximately $10,000 in flights, accommodation, experiences and food, based entirely in The Whitsundays, Queensland. The successful candidate will be tasked with one mission: find out what makes The Whitsundays so iconic.

Oh, and they get to bring a mate.

What Does the Job Actually Involve?
Mornings exploring Australia's most iconic natural landmarks; the Great Barrier Reef, Whitehaven Beach, Heart Reef and the 74 Islands. Afternoons scouting the best sunset spots. Evenings assessing the region's dining and nightlife. There's also hiking, mountain biking, jet skiing, snorkelling and swimming at Whitehaven Beach on the agenda, with plenty of time built in to relax and explore at your own pace.
The Chief Icon Officer will document it all on TikTok and Instagram, sharing The Whitsundays with their audience in real time.

Who Are They Looking For?
Tourism Whitsundays is keeping the requirements simple. You need iconic energy, a sense of adventure, a phone and to be 18 years or over.

What's the Package?
The Chief Icon Officer and their Chief Icon Assistant will receive:
- Return domestic flights for two
- 10 nights’ accommodation
- 10 days of tours and experiences across The Whitsundays
- A daily food and refreshment allowance

Total package valued at approximately $10,000

How Do You Apply?
Post a video on TikTok or Instagram using #iconofficer and introduce yourself. Show the Tourism Whitsundays team why you're an icon, showcase your favourite local icon or tell them what makes something iconic. Then fill out the application form at www.tourismwhitsundays.com.au/chief-icon-officer

Applications are now open and close 8 May 2026. The role runs for 10 days between May and July 2026.

Tim Booth, CEO, Tourism Whitsundays, said:
"We know The Whitsundays is iconic, we just want someone to go and prove it. This is an open invitation to anyone with the energy, the curiosity and the creativity to show the world what makes this place so special.

“Apply, bring your best mate, and spend 10 days in one of the most beautiful places on earth."

Apply now at www.tourismwhitsundays.com.au/chief-icon-officer

++

To view supporting images click here.

About Tourism Whitsundays: Tourism Whitsundays (TW) is the organisation responsible for destination marketing and visitor attraction for the Whitsunday region. It is the lead agency recognised by Tourism and Events Queensland and the Whitsunday Regional Council to lead the promotion of the region as a tourism destination. Tourism Whitsundays markets all aspects of the region including the Great Barrier Reef, Whitsunday Islands and Coast, accommodation, boating and sailing, fishing, touring, recreational activities, adventure, dining, shopping, weddings and honeymoons, conferencing and business events.